What is the HKABC?
The Hong Kong Audit Bureau of Circulations Ltd. (HKABC) is a non-profit organization managed by a Committee comprising members appointed by the Hong Kong Advertisers Association (2As), The Association of Accredited Advertising Agents of Hong Kong (4As) and Society of Publishers in Asia (SOPA), as well as representatives elected among member publications. The Chairman is selected biannually by the HKABC Committee and alternate among 2As, 4As and publisher members.
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The HKABC was established in April 1995 as the marketing arm of ABC UK with the objective of promoting the cause of circulation auditing in Hong Kong. After two years of local operation, HKABC became fully independent of ABC UK in January 1998. HKABC is now a member of the International Federation of Audit Bureaux of Circulations (IFABC) and the Association of Asia Pacific Members of IFABC (APABC).
The HKABC provides an independent system of validation of circulation figures, ensuring that the claims and comparisons of circulation figures of member publications are accurate, objective and comparable. The HKABC seeks to encourage a higher standard of circulation data management and reporting within and outside its membership. This will protect the rights of advertisers and media buyers, and uphold the integrity and credibility of publishers.